00TLB Agency - Brooks - PFW June 26 - 16_9 - 10 copie

Brooks at PFW SS27

Brand Experience

Paris

2026

For Paris Fashion Week SS27, Brooks Running wanted to explore a different way of presenting innovation. Rather than focusing solely on finished products, the ambition was to reveal the research, experimentation and constant refinement behind them, creating a showroom where the creative process becomes part of the visitor experience.

In collaboration with Reed Art Department, WRKS developed Re-Innovation Studio, a spatial concept built around the idea of innovation as an ongoing process. Exposed materials, repetitive structures and modular displays created a functional architectural language where products, components and references coexist. From concept and spatial design to fabrication and installation, every element was designed to give the creative process a physical expression.

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Agency scope:

Design, production & installation.

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